The 11,245 square foot Interactive 3D Projection is officially the Guinness World Record’s Largest Architectural Projection-Mapped Game

 NEW JERSEY – January 19, 2012 – Pearl Media, a non-traditional, out-of-home media company and Chevrolet, today announced they set the Guinness World Record® for the World’s Largest

Architectural Projection-Mapped Game by creating the World’s Largest Claw Game! In support of Chevy’s “Let’s Do This” campaign for the all new 2012 Chevy Sonic, Pearl Media and Chevy teamed up to transform the well-known, arcade-style, prize-grabbing claw game into a massive 3D experience. To view the projection, click here: http://www.youtube.com/watch?v=nOtWppRMzjQ

On December 17, 2011, Pearl Media deployed the first-ever live interactive 3D projection, which allowed consumers to navigate a giant 3D claw using a human-size stick shift set up on the street in front of Hollywood’s famous Roosevelt Hotel—on which the claw game was projected. Leveraging leading edge technology with the use of projectors, advanced 3D technology, lighting, sound, shadows and animation mapped to the contours of the Roosevelt Hotel, the claw game projected off of the building and seamlessly re-created a massive version of the popular claw game.

 “Pearl Media creates new, innovative and never-before-seen experiences for brands and consumers,” said Josh Cohen, President and CEO of Pearl Media. “Setting a Guinness World Record for Chevy aligns with our goal to push the envelope, making each out-of-home event unique, memorable and results driven. For the first time ever, we added interactivity to a projection and put the consumer in control, resulting in literally the world’s largest claw game.”

 Hundreds of people played the World’s Largest Claw Game with more than 100 walking away with prizes including a dream vacation valued at $4,000, a trip to the famed SXSW Music Festival, a Burton Snowboard, mountain bikes, Go Pro Cameras or $100 in Live Nation concert cash. One lucky winner walked away with the grand prize—a brand new 2012 Chevy Sonic.

 PEARL MEDIA

Pearl Media specializes in creating unique, targeted, groundbreaking out-of-home experiences for leading brands. The solutions company brings large format outdoor campaigns to life through unexpected media outlets and the latest technologies. Headquartered in New Jersey with offices in Chicago, Los Angeles and Miami, Pearl Media connects brands to consumers across the country with inventory in the top 25 markets and delivers real ROI.

 For more information, visit www.pearlmediaus.com

 CHEVROLET

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year.  Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.

 For Pearl Media please contact:

Natalie Yallouz / Karlyn Nelson

MPRM Communications

NEW YORK, Nov. 15, 2011  -- Patron Spirits is inviting a new kind of window shopping this holiday season. Starting Nov. 15 and continuing through Dec. 31, 2011, the Patron "Simply Perfect" Art Project will showcase live, working art studios and galleries that offer emerging artists the opportunity to create one-of-a-kind works of art for auction in support of four local organizations.

Across the country, four "Simply Perfect" Art Project studios occupy formerly vacant storefront windows that have been transformed into spaces of creativity and imagination for nearly 30 up-and-coming artists. Given approximately one week each, artists will create an original painting, sculpture or other work based on their personal interpretation of Patron tequila's "Simply Perfect" mantra.

Each studio is active throughout afternoons and evenings, Wednesdays through Sundays. During all other times, the art will be on display in each window, along with a video screen showing the progression of the collective work. To view the art in the making, please visit one of the four "Simply Perfect" Art Project locations, including:

· Chicago – 50 East Chicago Avenue (between North Wabash Avenue & North Rush Street)

· Los Angeles – 7024 Hollywood Blvd. (between North Sycamore Avenue & North Orange Drive)

· New York City – 454 West Broadway (between Prince Street & West Houston Street)

· San Francisco – 581 Market Street (between 1st Street & 2nd Street)

"These live art studios offer a unique opportunity for emerging artists to showcase their work to a much larger audience. At the same time, we hope to enhance the holiday season by bringing people the experience of artistic creation," said Jennifer Long, Patron brand director. "We are thrilled to promote fresh talent and, with their help, enrich the local community. Their generosity of time and talent is a simply perfect gift to their cities, and we're proud to amplify it."

To view complete collections from all four cities, passers-by can scan the QR code located on the windows of each of the four installations. The QR code will link consumers directly to the auction website (eliminateregifting.com), where they will be able to learn more about the artists and bid on their favorite works of art.

The artist whose work receives the highest bid will receive national exposure in a print advertisement for Patron in 2012. Additionally, the proceeds from the purchased pieces will benefit local art organizations that are partners on the project, including:

· Chicago Artists' Coalition (chicagoartistscoalition.org)

· Los Angeles Art Association (laaa.org)

· New York Foundation for the Arts (nyfa.org)

· The Artists Guild of San Francisco (artistsguildsf.com)

For more detailed studio schedules and complete lists of artists, including bios and photos, please contact Greg Eppich This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 206.270.4677.

About Patron Spirits

Simply perfect in every way, Patron tequila is an ultra-premium luxury white spirit that's delicious on the rocks, and mixes flawlessly into most any cocktail. From the highest-quality Weber Blue agave plants grown in the highlands of Jalisco, Mexico, to the centuries-old distillation process, to the signed, handcrafted glass bottles, Patron is produced with unparalleled attention to detail. Imported and marketed by The Patron Spirits Company, brands in the portfolio consist of Gran Patron Burdeos, Gran Patron Platinum, Patron Silver, Patron Reposado, Patron Anejo, Patron XO Cafe (coffee liqueur) and Patron Citronge (extra fine orange liqueur), as well as Pyrat Caribbean rums and Ultimat ultra-premium vodka. For more information, please visit www.patronspirits.com.