Market Expansions

Alliance Media wins Exclusive Botswana Airport Advertising Concession

Last Updated on Tuesday, 28 February 2012 16:00

Alliance Media Botswana, Botswana's largest billboard company has been awarded the contract for the exclusive indoor and outdoor advertising concession at Botswana's newly built Sir Seretse Khama International Airport in the Countries capital city, Gaborone.

The award followed a rigid tender process where the company was ultimately successful over both international, and local players. Alliance Media had previously held the advertising concession in the old terminal building and their strong historic performance to the Civil Aviation Authority of Botswana contributed to the award. Alliance Media is widely known as Africa's largest airport advertising company, and holds the advertising concession to over 50 airports on the continent.

The new terminal building has been under construction for 4 years and is five times larger than the previous airport, and has been constructed primarily out of glass and steel. As diamonds are the countries' leading export, the precious gem theme has been used extensively throughout the terminal which now boasts a retail area, conference centre and various dining facilities.

Traffic has been on the increase at the airport as a result of the growing local economy and foreign airlines have recently been awarded landing rights at the airport. "The award of the concession to Alliance Media further cements our position as Botswana's leading OOH media supplier, and I am proud of our energetic team for their success and dedication to our clients and stakeholders" said Greg Benatar, Group Sales and Marketing Director of Alliance Media.

Alliance Media also offers a wide product range of billboards, spectacular billboards, landmark outdoor, street furniture and mall media in 23 African countries. The company has been awarded top performing outdoor advertising company for the past 3 consecutive years. Billboards in Botswana can be booked by contacting either Alliance Media Botswana at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or by contacting the Africa desk at Alliance Media South Africa at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Health Media Network & Everwell TV Create Strategic Alliance

Last Updated on Wednesday, 19 October 2011 10:05

Agreement expands health and wellness programming to consumers in medical offices reaching more than 27,000 physicians and generating over 100 million annual advertising impressions

NEW YORK, Oct. 15, 2011 -- Everwell TV and Health Media Network (HMN) announced that they have entered into a strategic alliance to grow their Health and Wellness Digital Networks. While the two companies will remain separate entities, they will consolidate their content, operations, research, and advertising sales & marketing efforts, offering advertisers a single network of formidable quality, breadth, and depth.

Together, HMN and Everwell will reach more than 27,000 physicians nationwide and generate over 100 million annual impressions. The companies are extending their combined reach to 17 vertical disease states, including cardiology, oncology, diabetes, and rheumatology.

"The ability to target healthcare consumers and doctors at the place where personal health and wellness decisions are made has demonstrated to be a powerful tool for advertisers wishing to deliver brand messages with proven, actionable results," said Christopher J. Culver, CEO of HMN. "And our combined offering ensures continued growth and expansion in the digital Health and Wellness sector."

Under the agreement, HMN will be the exclusive point of contact for national ad sales for Everwell's screens and other in-office platforms, including brochures and wallboards. Everwell TV will provide its original, award-winning health and wellness programming and production resources to HMN.

"This is an exciting development for both companies, and I believe, the entire point-of-care space," said Robert J. Davis, PhD, CEO of Everwell TV. "By combining the considerable strengths of Everwell and HMN, we are cementing our position as an industry leader that can provide our clients with a powerful vehicle for reaching their intended audiences."

About Health Media Network

Health Media Network (HMN) is located in public areas and waiting rooms of America's leading healthcare centers as well as physicians' offices nationwide. HMN surrounds consumers with targeted advertising and marketing, educational programs from the moment they step through the door-integrating brands into their everyday lives. Heath Media Network operates 17 separate condition specific networks such as Cardiology, Dermatology, Urology, and Women's Health.

About Everwell

Everwell is the brand of MediVista Media, which owns and operates digital screens in physicians' waiting areas nationwide. The company produces original, award-winning video programming that is distributed through the Everwell TV network, the Web, and other platforms. Everwell's lively, engaging, medically-reviewed content reaches consumers at multiple touch points, helping them lead healthier lives. Go to www.everwell.com to explore Everwell' s consumer Web site.

For more information, please contact:

Christopher J. Culver Chief Executive Officer Health Media Network 19 W. 21 Street, Suite 601 New York, NY 10010 Tel (212) 358 4001 Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

SOURCE Health Media Network

Great Outdoor Network announces strategic alliance with Global Dynamix

Last Updated on Monday, 04 April 2011 14:46

The Great Outdoor Network (GON) announces a new strategic alliance with its most recent corporate sponsor Clean Light Green Light (CLGL). Clean Light Green Light, one of the largest LED lighting manufacturers in the world, has recently signed on with the GON as a charter sponsor of its new Corporate Social Responsibility (CSR) initiative, which includes a focus on bringing environmentally oriented products and services into the mainstream of the Out Of Home (OOH) advertising industry. The GON, with its vast international membership will act as the primary portal for CLGL to deliver its corporate message to the OOH industry.

Out of Home Advertising is one of six primary media channels to deliver advertising messages. OOH is considered all media that does not include TV, Radio, Print, Internet or Mobile media. Advertising channels within the OOH category include alternative media such as Aerial Advertising, Aquatic Advertising, Digital Screens, Arena Advertising, Transit Advertising and of course traditional outdoor media such as Billboards and Bulletins.

"The OOH industry is exactly the type of application where CLGL products offer a compelling win-win proposition by improving the visual impact, industry profitability, and contributing to conservation of our energy resources." says Maria Hondros, VP Communications for Clean Light Green Light. "GON is a dynamic innovator in the outdoor and out of home advertising sector and we are thrilled be a charter sponsor of their Corporate Social Responsibility initiative as it is representative of CLGL's mission and philosophy."

See Sponsor Profile: Click Here

Read on: GON mini

Haivision's Makito™ Delivers HD Signag

Last Updated on Wednesday, 13 July 2011 00:00

For Immediate Release

Haivision's Makito™ Delivers HD Signage IPTV to Screens Throughout the New Galaxy Macau Hotel and Casino

Galaxy Simplifies Digital Signage Deployment With Makito 1080p60 HD Streaming

MONTREAL and CHICAGO — July 12, 2011 — Haivision Network Video, the leading provider of the most advanced video networking, digital signage, and IP video distribution solutions, today announced that the newly opened Galaxy Macau has installed Makito™ HD H.264 encoders to simplify its signage deployment. With 4,000 set-top-box endpoints, 800 of which drive public-area displays, Galaxy chose to establish its digital signage head-end and distribute dynamic graphics content over its IPTV infrastructure. This approach takes advantage of a single media distribution architecture and low-cost set-top box endpoints rather than expensive digital signage players.

The high-definition (HD) signage content originates from more than 20 signage players that are rack-mounted within the vast network-operations center beneath the complex. The players are connected directly via a digital visual interface (DVI) to the Makito HD H.264 encoders, which in turn send the HD content over IP to low-cost HD set-top boxes that are affixed to flat panels and large-format LED displays throughout the casino complex.

"When distributing a few channels of signage to many displays within one facility, the economies of using IP video are dramatic," said Peter Maag, Haivision's executive vice president. "Set-top boxes are available for one tenth the price of signage players, and with the Makito encoder there is no loss of visual quality. In addition, the signage channels can easily be made available to all displays, both in the public areas, and in the rooms and suites."

Haivision's Makito HD H.264 encoder supports up to 1080p60 resolution, ideal for distributing the dynamic, high-resolution graphics and video output of digital signage players. Available with DVI, HD-SDI, WXGA, and component inputs, the Makito supports advanced features such as the ability to encode a single HD source to multiple bit rates (HiLo-Streaming™) in order to deliver the best quality video to users regardless of their location.

The signage IPTV solution was designed and integrated by Haivision's Hong Kong partner, DMN — a company with a proven history of delivering elegant network-video solutions to the most demanding clients. The Galaxy property, which opened in May after $2 billion of investment, counts more than 2,200 rooms, suites, and villas across three world-class hotels. Facilities include more than 50 food and beverage outlets, distinctive retail shopping, and lush oasis gardens covering 52,000 square meters. The property also features the world's largest Sky Wave Pool, which covers 4,000 square meters and has a 350-ton white-sand beach.

Information about Haivision products and solutions is available at www.haivision.com.

# # #

About Haivision Network Video
Haivision delivers advanced technology for streaming, recording, managing, and distributing secure IP video and interactive media within the enterprise, education, medical/healthcare, and federal/military markets. Haivision is a private company based in Montreal and Chicago with a global sales and support organization distributing its products through value-added resellers, system integrators, distributors, and OEMs worldwide.

Haivision Network Video Contact:
Mary Atalla
Haivision Network Video
Tel: +1 (514) 334-5445
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Agency Contact:
Samantha Drazin
Wall Street Communications
Tel: +1 (305) 851-2432
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Communiqué du Groupe Viva - Press release from Viva Group

Last Updated on Tuesday, 07 September 2010 13:30

In collaboration with Viva Group, The Forzani Group is launching Sports Experts TV. The largest sports equipment retailer in Canada is entering the digital marketing age at its outlets. BOISBRIAND (Quebec), Tuesday September 7th, 2010 – The Forzani Group Ltd (FGL) and Viva Group (www.groupeviva.com) are proud to announce they have reached a long term agreement binding them in a digital display project across the Forzani Group’s franchised banners. The project will be deployed in the form of strategically placed digital screens in stores displaying a combination of synchronized sound and visual programs aiming to optimize the consumers’ experience and the scope of the in-store marketing messages. With regards to the success of the pilot deployed in Calgary last year, The Forzani Group’s top executives formerly proposed the Sports Experts TV project to their franchises. For now, the agreement covers the Sports Experts and Hockey Experts banners. At The Forzani Group, we take great care of the atmosphere and the experience offered in store. "Our clientele is made up of active families and requires dynamic and attractive environments. In addition to meeting this objective, these screens and their contents are considerably improving our in-store communications and supporting our national merchandizing plan" says Mr Marc Poirier, Marketing director for the Forzani Group. The entire mandate for this project was granted to Viva Group, a firm specializing in point of sale digital marketing, from deployment to programming and content development to daily management of the network. "This is a great challenge for our company. This type of project propels us amongst the great players of our industry. It has been a long process but we are very proud to assist Forzani in a deployment of this magnitude" says Mr Pierre Gendron, Chief executive officer at Viva Group. About The Forzani Group Ltd. The Forzani Group Ltd. is Canada's largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products, operating stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Sport Mart, Athletes World, National Sports, Sports Experts, Intersport, Atmosphere, Tech Shop, Nevada Bob's Golf, Hockey Experts, The Fitness Source and S3. The Company also has websites for several of its corporate and franchise banners which can be accessed through its main website at www.forzanigroup.com. About Viva Group Viva Group is a firm specializing in digital marketing at point of sale. The company offers a wide range of digital display, soundscape and interactive application products and services to businesses wishing to revitalize their customers’ experience. Viva Group markets thousands of screens across Canada and feeds a customized programming to each of their prestigious clientele’s networks such as La Cage aux Sports, L’Aubainerie, Monsieur Muffler, Sports Gilbert Rousseau and Houston restaurants. The company also operates Viva Urbain, a digital display media mainly located in businesses, places of public use and health care institutions of local communities in the province of Quebec. For more information, visit www.groupeviva.com.