Spam on Wall Street

The Wall Street Journal Network is a dedicated digital out of home network inside professional office buildings in major markets in the US.  Spamalot the Broadway Musical seeking to capture the attention of urban affluent audience sought to target their ads.  Running on 30 second spots the musical was able to deliver their ads on a digital media format in lobbies in offices in Manhattan. 

GFS financial program was used to create new people in the seats at the theater, ad delivery to an exclusive audiences and fund the advertising using the show itself.